Rob Sobie

Worldwide VP & GM BD

Rob Sobie is the Worldwide Vice President & GM of the Becton Dickinson (BD) Pyxis Supply Solutions division in San Diego, CA. Rob has over 25 years’ experience in healthcare supply chain management.  

Those who know Rob recognize that he is a technology zealot with a passion for improving healthcare through product and process improvements. Considered an industry leader in our space, Rob has spent his career in healthcare distribution, informatics and automation. Rob is here to share his powerful message of how healthcare change, not just reform, is the only way to preserve our future and the futures of the generations to come. 

Prior to joining Becton Dickinson, Rob served as the Executive Vice President of Healthcare Solutions for InterMetro, an Emerson Electric company leading the company’s Sales, global Marketing efforts and automation strategies. He has served in leadership roles at Pyxis, Cardinal Health and CareFusion. Rob is known in the industry as a proven visionary leader with demonstrated innovative ideas, which he attributes to his firsthand experience, blue collar upbringing and daily input from his wife, a tenured trauma nurse. 

Rob received his undergraduate degree in Psychology from Michigan State University and his Master’s from the School of Hard Knocks.